Foundation

Foundation is the basic product that supports the rest of the face makeup. It prepares the skin for the application of all other products and also has the role of protecting the facial skin from polluted air and other aggressive environmental factors.

Choosing the right foundation is very important and should be based on the skin type and its color. In the beauty industry, there are foundations with light, medium, and high coverage, depending on the needs of each individual.

The suitable formula of a foundation can help hide imperfections, cover spots, and even out the skin tone. Also, depending on the finish it provides, there is matte foundation and luminous finish foundation. For example, if it is not necessary to apply powder after using a matte foundation - as the next step - for luminous finish foundation, it might be necessary to use powder. For example, people with oily skin will definitely use powder over the foundation.

Regardless of the foundation chosen, the most important part is the proper hydration of the face before applying this type of product. Hydration is essential for the foundation to be easily applied and to be evened out across the entire face. The colors of the foundation are chosen based on the undertone and tone of the skin.